When Cadbury was approaching its 200-year milestone, the challenge was clear: how do you celebrate a brand that has been in the public eye for centuries? The answer was to combine heritage, human connection, and creativity.

We kicked off our campaign launch with the release of limited-edition 200 years bars, dating back from 2015 to 2024, designed to spark conversations and offer a nod to Cadbury’s heritage.

We partnered with Alzheimer’s Research UK to create the “Memory Bar Boxes” - a nostalgic collection of Daily Milk bars spanning from 1915 to today. These boxes weren’t just press props; they were designed to spark conversations and memories for people living with dementia in care homes, connecting them with their loved ones and Cadbury’s rich history.

To bring the story to life, we coordinated a press trip, giving top tier journalists a first-hand experience of the campaign and a first-ever look inside Cadbury’s factory (where the magic happens). Every detail - from the beautifully packaged bars to the curated moodboards and toolkits — was designed to make coverage effortless and authentic. Personalised pitches highlighted both the heritage angle and the social impact, ensuring the story resonated with media and audiences alike.