We brought Curél’s new Hydrating Makeup Cleanser to life with an overnight press trip designed to immerse top-tier media in the brand story. From beautifully-styled bedrooms to curated tablescapes, every touchpoint was considered - giving journalists first-hand product experience and exclusive access to Curél’s global derm during an intimate sit-down dinner.

The result? Standout coverage across leading beauty and lifestyle titles, earned social buzz on the night, and a launch that turned a cleanser into a conversation.